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Mercedes-Benz launches the new E-Class: the most dynamic and technology-laden E-Class ever!

“The E-Class remains one of the most successful product in our portfolio, and a much-anticipated one. With the new E-Class, we seamlessly combine rear-seat luxury, wide space owing to the LWB, various comfort features with that of latest generation telematics, avant-garde design, and exciting driving dynamics. The new E-Class once more raises the benchmark significantly in the luxury saloon segment and we are confident of its stellar market performance and continuing its segment leadership.” Martin Schwenk

  • For the first time, Mercedes-Benz introduces an India specific sporty AMG exterior line in the E-Class (E 350 d)

  • The E-Class is launched in three variants E 200, E 220 d and E 350 d

  • The new model features an-all new front fascia with new headlamps, new grille design, new bumpers, new split tail lamps

  • E 350 d is extremely sporty with the new AMG Line, diamond grill and AMG alloys

  • The interiors enriched with refreshed appointments, new-generation steering wheel, latest telematics including NTG6 MBUX head unit with touchscreen

  • The intuitive, touch-sensitive controls of the Mercedes-Benz User Experience (MBUX) offers host of features. The digital cockpit's dual 12.3-inch displays include a central touchscreen

  • The E-Class is tech-laden featuring 2021 'Mercedes me connect’ with Alexa, Google Home integration and Parking location POIs on navigation system

  • The E-Class intelligently blends driving performance with unmatched luxury and comfort while boasting the ‘most spacious’ rear cabin in the segment

  • The E-Class remains Mercedes-Benz India’s largest selling model with more than 46000 units on Indian roads

  • Competitive service packages starts from Rs. 67,800 for 2 years | Standard warranty for the new E-Class is a segment best 3 years

  • Price: E 200 (Rs. 63.6 lakhs) | E 220d (Rs. 64.8 lakhs) | E 350 d AMG Line (Rs. 80.9 lakhs)

Pune: India’s leading luxury car manufacturer Mercedes-Benz today bolstered its strong presence in the luxury saloon segment with the launch of the new E-Class, the most sought after luxury sedan of the country. The new E-Class debuts with comprehensive changes on exterior styling and design, significant interior updates along with the integration of latest new-generation NTG 6 telematics, industry benchmark MBUX; making it more dynamic and intelligent than ever before. The E-Class boasts of the ‘most spacious’ rear cabin in the segment owing to its long wheelbase, and together with its dynamic driving elements and latest enhancements, make the saloon unmatched in its segment.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Santosh Iyer, Vice-President, Sales & Marketing, Mercedes-Benz India, launched the new E-Class at T&T Motors in New Delhi, today.

Martin Schwenk, MD & CEO, Mercedes-Benz India commented, “Listening to our customers’ wishes and introducing the latest products and continuously honing them has been key to our customer strategy. We have to advance the launch of the new E-Class owing to the successful run out of the outgoing model much ahead of our planning and for an overwhelming interest for the new model. We have completely reimagined the new E-Class by making it more dynamic, more fun to drive and more tech enriched than ever before. We are confident that with our balanced variant strategy, the new E-Class will strongly appeal to not only the chauffeur driven luxury dweller, but also to the driving enthusiast who wants a sporty and fun car to drive around, without compromising on any of the luxury features.”

“We will launch 15 new products this year and the new E-Class with its new attitude is just the beginning of an intense product intervention planned. Our sedan segment remains one of our key focus areas this year and we are confident the E-Class will continue to remain the most successful luxury sedan of India.” Mr. Schwenk added.

Key features and technology enrichments of the new E-Class:

The India specific long wheelbase E-Class continues to offer the best in class legroom, space and the most comfortable rear seating with reclining seats. The new E-Class continues to raise the benchmark in the executive luxury limousine segment in India, with a long list of best-in-class standard features.


  • Best in segment length > 5 meters (5075 mm)

  • Best in segment wheelbase > 3 meters (3079 mm)

Exterior design:

  • Avantgarde Exterior Package

  • All new LED High Performance Headlamps

  • Newly designed rear with new split tail light design and fresh bumpers

  • Quarter glass inspired by the Mercedes-Maybach

Interior appointments, comfort and convenience:

  • Luxurious open pore wood trims in front & rear | Artico leather dashboard

  • New capacitive touch controls on the steering wheel

  • Smart phone integration package

  • Best in class rear reclining seats with memory functions (37 degrees)

  • Chauffeur package

  • Rear removable touchpad for all convenience controls at the centre armrest

  • Burmester surround sound system with 590W output

  • Panoramic sunroof

  • Wireless charger at the rear

  • Newly designed AC console with storage

  • Power close function for doors

  • Park Pilot (Active Park Assistance) with reverse camera

A technology marvel:

The cabin experience has been enhanced with the integration of new Mercedes-Benz User Experience infotainment system. MBUX enriches user experience by incorporating a powerful computer, brilliant screens and graphics, a customizable display, learning-capable software, and “Hey Mercedes” voice assistance with natural language recognition. Key highlights comprises:

  • Digital cockpit with dual 12.3” display screens

  • Best in class MBUX NTG6 with AI enabled Hey Mercedes voice assistance

  • Best in class Mercedes me connect 2021

Additional key features of the range topping E 350 d:

  • This is the first time a series E-Class features a sporty AMG Line exterior styling for India

  • Power domes on the bonnet | Redesigned headlamps and tail lamps

  • Diamond studded grill | AMG design bumpers in front and rear

  • Air Body control suspension

  • Sporty side skirts and the beautiful 18” AMG alloys clearly highlight the new sporty avatar of the luxurious E350d AMG Line.

  • For the first time in the E-Class, a special beige-Tropez blue interior upholstery giving the car a distinguished elegant look

  • 360 degrees camera | Front seats with memory function | Wireless charging in front

  • Illuminated door seal panel

Safety features:

  • Active Brake Assist

  • Active Bonnet for pedestrian protection

  • Emergency call with Mercedes me connect

  • Pre-safe

  • 7 airbags including a knee airbag

Colour options:

The paint colours available for the E-Class are Polar White, Obsidian Black, High-Tech Silver and Mojave Silver. Additionally, two more colours would be available for a limited time – Selenite Grey and Designo Hyacinth Red.


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