Mercedes-Benz strengthens its AMG portfolio in India; launches AMG E 53 and AMG E 63 S
Pune: India’s largest luxury carmaker Mercedes-Benz today introduced two new performance sedans- the all-new AMG E 53 4MATIC+ and the new AMG E 63 S 4MATIC+; further strengthening its formidable AMG portfolio. The AMG E 53 4M+ is only the second ‘AMG 53 series’ product introduced in India, and the first ever in a sedan body shape. The powerful AMG E 63 S 4M+ on the other hand reiterates Mercedes-AMG’s renewed focus on ‘One Man One Engine’ philosophy and providing the AMG brand promise of ‘Driving Performance’ to all performance purists. The 63 series models still constitute Mercedes-AMG’s core model series, and delight car enthusiasts around the world.
The AMG E 63 S 4M+ now features a more striking design, improved aerodynamics and provides superior comfort making it a perfect car for race track performance and also daily drivability.
With a diverse offering of 11 AMG products in India comprising the 35, 43, 53, 63 and GT series, Mercedes-AMG now offers the largest portfolio of performance cars in India across body shapes. With the addition of the AMG E 53 4M+ and AMG E 63 S 4M+, Mercedes-Benz aims to strengthen its leadership in the luxury performance car segment in India.
Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India launched the E 63 S 4MATIC+ and the E 53 4MATIC+ through a physidigital event held at Mercedes-Benz India’s AMG Performance Centre in New Delhi today.
Mr. Santosh Iyer commented, “Today we introduce two new AMG performance sedans for the Indian customers which presents scintillating performance associated with the AMG brand promise of ‘Driving Performance’. Both these sedans not only offer exceptional performance and vehicle dynamics, but also increased comfort while retaining the hallmark AMG character. With the AMG E 63 S 4M+ and AMG E 53 4M+, we further rejuvenate our AMG portfolio especially for those performance purists, who always wanted a fine balance between racetrack performance and daily drivability in their performance cars. With both these AMGs we now offer an unmatched product combination in the luxury performance sedan segment in India.”
“Having expanded the AMG portfolio to new customer groups with the 35 and 43 series, our focus is now to strengthen the pure performance products, especially in the 63 series, which continues to remain the core model series for AMG globally. Fascinating products supported by wide retail network of exclusive AMG Performance Centres and complemented by AMG specific service programmes for the discerning AMG customers; ensured our AMG strategy remains highly customer centric. These initiatives have helped us in cementing our position as the clear market leader in the performance segment in India. We are confident of maintaining the growth story of the AMGs in India by offering an unmatched brand experience to our customers in addition to introducing the latest products from our famed global AMG portfolio.” Mr. Iyer elaborated.
Arjun Maini remains highly impressed with the new AMG E 63 S 4M+
Indian racing sensation Arjun Maini, who is the first Indian ever to race at the famed DTM with Mercedes-AMG team GetSpeed, drove the new AMG E 63 S 4M+ on the German Autobahn.
The 23-year-old Indian racer commented, “I drove the car on the Autobahn at 300 kmph and returned thoroughly impressed with its top-end performance, as I strongly relate this vehicle’s driving dynamics to that of the GT3 which I am currently driving at the DTM. The AMG E 63 S 4M+ with its efficient V8 mill and an effective 4MATIC+ drive greatly enhances the driving experience. It has brilliant driving dynamics and a solid engine performance. At the same time, the sedan’s luxury and comfort features are quite remarkable for a track car of its calibre and I would love to use it for daily driving or even for long drives.”
The E-Class with its superior engine has been one of the central models, which form the brand core of Mercedes-AMG. The sporty vehicle dynamics of the performance models from Affalterbach are combined with considerably more comfort. It is supplemented by an extensive design update: the central cooling air inlet in the completely restyled front section is significantly larger than before and now bears the AMG-specific radiator grille with twelve vertical louvres and central star, which is also larger.
The interiors are enhanced with the addition of a Widescreen Cockpit, an AMG Performance steering wheel and the MBUX infotainment system with AMG-specific functions and displays, reiterating its membership of the AMG family.
New rear end design:
Two new, flatter taillights with two sections immediately catch the eye on the tail end of the car. They now extend into the boot lid, where they are visually linked with a trim strip in high-gloss chrome on the top. The reshaped rear apron emphasises the broad effect on the car and also has a positive effect on aerodynamics.
Aerodynamically optimised wheels:
As standard the E 63 S is shod in new 20-inch 5-twin-spoke light-alloy wheels, also aerodynamically optimised and with a wider aero rim edge, painted in a choice of matt black or high-gloss tantalum grey. Restyled 19-inch light-alloy wheels in an aerodynamically optimised 5-twin-spoke design round off the dynamic appearance on the AMG E 53 4M+.
Fine interior with sporty note and high comfort:
The interior combines a fine ambience and high-quality materials with the characteristic AMG performance. The AMG seats are upholstered in nappa leather, combine secure lateral support with high comfort on long journeys and have an AMG- specific seat upholstery layout with an "AMG" badge in the front seat backrests. Individually adjustable ambient lighting also comes as standard. A further highlight is the MBUX infotainment system with a touchscreen and touchpad, the intelligent voice control plus AMG-specific displays and settings.
For the instrument cluster's display, customers can switch between the three AMG display styles of "Modern Classic", "Sport" and "Supersport". The "Supersport" mode is particularly striking with a central, round rev counter and horizontal displays presented in perspective to the left and right of the rev counter and creating a spatial impression of depth. Via the AMG menu, the driver can call up various special AMG displays such as Engine Data, gear speed indicator, Warm-up, Set-Up, G-Meter and RACETIMER. With individual AMG displays such as visualisation of the drive programs or telemetry data, the touchscreen multimedia display likewise underscores the dynamic configuration.
New AMG Performance steering wheel:
With a distinctive twin-spoke design and seamlessly integrated buttons the new AMG Performance steering wheel creates an even closer link between human and machine. The three rounded twin spokes combine stability with lightness, and the steering wheel rim is a hallmark motorsport feature. In the steering wheel rim there is also a sensor mat to detect "hands-on". If the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.
Seamlessly integrated buttons:
The AMG SPEEDSHIFT MCT 9G transmission can be operated by hand via the aluminium shift paddles arranged on the left and right behind the steering wheel rim. For even more precise shift commands the paddles are now slightly bigger and positioned further down. The centre console includes an AMG-specific control unit with additional switches that are used to regulate the drive programs, the media volume, the 3-stage ESP, the manual transmission mode, the Adaptive Damping System, the optional AMG Performance exhaust system, the ECO start/stop function and the reversing camera.
Short shift times, high efficiency:
The AMG SPEEDSHIFT MCT 9-speed transmission on the AMG E 63 S 4M+ and AMG SPEEDSHIFT TCT 9G transmission on the E 53 are specially tuned to the requirements of the performance models. The autonomous software enables extremely short shift times and fast multiple downshifts while the double-clutching function makes for an emotive gearshifting experience.
The AMG E 63 S 4M+ is equipped with the AMG Performance 4MATIC+ all-wheel drive as standard. This intelligent system combines the advantages of different drive concepts: torque distribution on the front and rear axles, which is fully variable for the first time, ensures optimum traction on any surface. The driver can also activate Drift Mode, during which the AMG E 63 S 4MATIC+ becomes a purely rear-wheel drive vehicle. Drift Mode remains engaged until the driver deactivates it again.
With up to six DYNAMIC SELECT drive programs of "Slippery", "Comfort", "Sport", "Sport+", "Individual" and "RACE" on the E 63 S, the characteristics of the new model can be influenced at the tap of a finger. The available range extends from efficient and comfortable to very sporty. The modes modify key parameters, such as the response of the engine, transmission, suspension and steering. The E 53 offers five DYNAMIC SELECT drive programs "Slippery", "Comfort", "Sport", "Sport+" and "Individual".